Technical SEO & Migrations
Technical SEO is the backbone of your website. Without a strong foundation, even the best content and a wealth of backlinks won’t deliver the results you expect. At worst, your pages won’t rank at all. At best, you’ll be leaving significant revenue on the table.
What is Technical SEO?
Technical SEO is about ensuring that search engines can efficiently crawl, understand, and rank your website. If you wouldn’t make it hard for customers to buy from you, why make it hard for search engines to access your site?
Some key elements of technical SEO include:
✅ Crawl Efficiency – Optimising the number of pages search engines index
✅ Site Architecture – Structuring your website for better internal linking and navigation
✅ Redirects & Canonicals – Preventing valuable link equity from being lost
✅ Page Speed Optimisation – Enhancing user experience and reducing bounce rates
✅ Mobile Usability & Accessibility – Ensuring seamless experiences across devices
✅ Proper Use of Tags & Best Practices – Leveraging the key SEO techniques
✅ Site Migrations – Ensuring SEO is embedded in the process to minimise issues
Who I work with:
Agencies
I can help support you with technical SEO expertise when you need it. I can assist with SEO migration planning and implementation, and implement in-depth SEO audits for clients.
Publishers
I've worked on technical SEO of dozens of publisher websites in the past. Make sure you have a solid technical SEO bedrock in place to ensure you're not limiting the success of your content strategy.
Brands
Technical SEO can really hold back your brands sales and leads if not optiomised. I can investigate and recommend solutions to improve your technical SEO setup and minimise any issues, as well as support with migrations.
Looking for help with your technical SEO?
Get in touch today and arrange an initial kick-off call to discuss your requirements.
SEO Migrations
Migrating your website can be a game-changer for your business, but without a solid SEO strategy, it can also result in traffic loss, ranking drops, and reduced online visibility. As an experienced SEO consultant, I ensure that your website migration is executed smoothly, preserving and even enhancing your organic search performance.
There are many reasons why businesses migrate their websites—whether for a rebrand, a domain change, a structural redesign, or moving to a new CMS or server. However, even a small oversight during migration can lead to long-term traffic losses and negatively impact your business’s online authority.
I provide a meticulous, data-driven approach to ensure that every aspect of your site’s migration is handled with precision. From technical SEO to content strategy and redirect mapping, I safeguard your site against common pitfalls while unlocking new growth opportunities.
SEO Website Migration Process
Every migration is unique, and I take a tailored approach to ensure a smooth transition without compromising your rankings. Here’s how I handle the process:
1. Pre-Migration SEO Audit
Before any changes are made, I conduct a full audit of your existing website’s SEO performance.
2. Comprehensive Migration Plan
I develop a strategic plan customised for your site’s needs – including creating a roadmap, identifying risks and setting up benchmarks.
3. Technical SEO Implementation
The technical aspects of migration are crucial to maintaining search performance – this includes redirect mapping and ensuring sitemaps / robots.txt are correctly setup, and content follows best practice.
4. Content Optimisation & SEO Enhancements
A site migration presents an opportunity to refine your content for better visibility. I’ll optimise areas like meta titles, headers and internal linking
5. Pre-Launch Testing & Quality Assurance
Before going live, I conduct rigorous testing to catch and resolve any SEO issues. This includes ensuring redirects are in place and working as expected, checking for broken links/pages and running crawls to ensure the site is crawlable by search engines.
6. Post-Migration Monitoring & Optimisation
The work doesn’t stop at launch. I will monitor site performance and make necessary adjustments to ensure a seamless transition.s
Ready to migrate without losing rankings & traffic?
Get in touch today and arrange an initial kick-off call to discuss your requirements and a strategic approach to your migration.
